Plant trees n’ chill
All Netflix users combined emit as much CO2 in 1 second as driving a car 3.8x around the world.
Reduce your footprint while you stream by planting trees each month for as little as $1.50 buck per month.Start planting trees
Here's how much carbon is produced to watch your favourite shows...
Watching all episodes of
🐯 Tiger King
Driving 20km in a car
Watching all seasons of
👻 Stranger Things
Driving 75km in a car
Watching all seasons of
🧪 Breaking Bad
Driving 175km in a car
Watching all seasons of
💫 The Big Bang Theory
Driving 308km in a car
Watching all seasons of
👨 Family Guy
Driving 442km in a car
A bit about the problem..
60% of the internet’s emissions comes from video streaming.
You may not know it. But just like driving, chilling at home binging on your favourite movie/TV show streaming platform also has an impact on the environment.
Streaming videos, like other digital activities uses energy. From the data centres where these files are stored, to the fans that keep them cool, to the internet infrastructure that delivers the shows to your device and the phone (or laptop) your using to read this all require electricity to work.
Although, more often than not, this energy comes from power plants that still burn fossil fuels such as coal and oil. These things as you well know produce carbon dioxide and other harmful stuff that hurts our environment.
Hey, but don’t worry, we’re here to help. We plant trees based on the amount of [insert the streaming service you pay to each month here] you watch to help you reduce your footprint.
How it works
Have a long hard think about how much [name a streaming platform] you watch.
Then, choose the tree planting plan that tickles your fancy.
Sign up. And start planting trees while you stream.
Our tree planting partner
Plant trees and support people living in poverty
We've teamed up with Eden Reforestation Projects to help us plant trees each month. Eden Projects have planted over 300 million trees and counting. They not only help restore reforests and native ecology in countries like Madagascar, Haiti, Nepal, Indonesia, Mozambique, Kenya. But also help support local people living in these countries with employment through tree planting and reduce the impacts of extreme poverty.
Choose a plan(t)
How much TV/film streaming do you watch?
$12 per year
$36 per year
$72 per year
12€ per year
36€ per year
72€ per year
$18 per year
$54 per year
$108 per year
£12 per year
£36 per year
£60 per year
CHF 12 per year
CHF 36 per year
CHF 72 per year
$18 per year
$48 per year
$96 per year
PS. If you want to plant more trees, you always welcome to choose a higher plan or contact us here.
Plant with a tweet
We'll plant 1x tree for every tweet
Ok, so maybe you're not quite ready to sign up, but you still want to plant trees. That's cool, we get it. We want to see as many trees as possible planted just as much as you do. Which is why we came up with probably the simplest (and laziest) tree planting scheme ever devised: plant a tree with a tweet.
Seriously, what better way to get roots in the ground than to sit on the couch, write a couple lines, share it with mates, and help them to do the same thing? It's that simple. We thought it might also be smart to have a few rules in place so here they are:
- Tweet = 1x tree planted (per person)
- Be sure to @ us so we know you've tweeted
- We wrote you a cool prompt (you'll find tags here)
- Retweets = MORE trees planted (ask for retweets to plant)
- Get tweeting/planting! 🌱
Where do you plant trees?
With help from Eden Reforestation Projects, your trees are planted across the globe in Madagascar, Haiti, Nepal, Indonesia, Mozambique, Kenya, and various other countries. We send updates every now and then about how the tree planting projects are going in these areas.
How much CO2e is produced for 1 hour of streaming?
1 hour of video streaming is responsible for 0.42kg of CO2e. We've based this off this article — Arman Shehabi, Ben Walker and Eric Masanet — The energy and greenhouse-gas implications of internet video streaming in the United States. As with most calculations and assumptions in the environmental industry developing a carbon footprint for specific actvities there is continually new and update data coming out. If you have improve data for this, we want to hear it. Feel free to drop us a couple lines at email@example.com
Is this a carbon offset?
No, this is not a verified carbon offset, per se. However, planting trees does obviously help to reduce GHG emissions in our atmosphere.
Where does my money go?
50% go towards our amazing tree planting partner Eden Reforestation Projects. These guys help to restore forests and reduce extreme poverty by employing local people in countries such as Madagascar, Haiti, Nepal, Indonesia, Mozambique, Kenya and more to plant millions upon millions of trees.
30% go towards the development of new products and services with the goal to enable individuals and companies to better understand and reduce their carbon footprint
20% go towards operations.
Is streaming videos worse than driving?
Most activities have some form of impact. Driving a combustion vehicle is obviously really bad for the environment full stop. Using energy in most countries in any form, such as streaming is still today polluting depending on where the energy is created.
And companies like Netflix do also offset parts of their carbon footprint according to their sustainability report.
We just take things a step further and help you reduce your footprint from end-to-end. We've made sure to help you reduce the footprint from the datacenters, to your internet provider, energy used to power your device and much more.
Most people are fully aware of the carbon impact of driving a car, but when it comes to streaming TV shows on the internet, is a little hard to see the environmental impact.
Is watching Prime, Youtube or other streaming platforms just as bad?
Yep. All other video streaming platforms are just as carbon intensive, if not worse. In case you missed the big headline up above, 60% of the internet's carbon emissions comes from video streaming services.
Watching videos on Youtube, Amazon Prime, making Skype calls, Instagram videos and even watching porn all have some sort of footprint. Netflix is just one of the biggest. And it's a good starting point for us to demonstrate the scale of this problem. Don't worry, more to come.
What else can I do?
You could go to Carbon.so and offset your life! :D We can also help you offset your business as well.
Besides signing up You can reduce your streaming emissions by:
1. watching less
2. lowering the quality
3. watching with friends or lovers (little did anyone think that "Netflix and chill" would be better for the environment).
Which genius’ created this?
These genius' you refer to are named Fabrice Diedrich and Liam Hänel. They're a couple of lads living in Berlin working on ways to help people live more sustainable lives. One is German, the other is Australian-German. Together they (we) run Carbon.so and now Plantyflix.
Our ultimate goal is to enable you to better understand, reduce, and offset your carbon emissions. Go to Carbon.so to learn more.
How do I find my streaming usage?
To be honest, we're not sure you can. If you find this feature somewhere, please let us know! Maybe it's better you didn't know either.. But for now, you'll have to just guess. For reference, an average user watches 2 hours a day, this might help you.
How do you calculate the amount of trees to plant?
Keep scrolling to Methodology.
- How does streaming emit carbon emissions?
Using the Internet needs energy. Energy to run servers, cooling, and other hardware devices that deliver your streams. Based on the location, this energy gets produced in different ways. For example, in Germany 13.7% of the energy comes from nuclear power plants, 30% comes from burning fossil resources like coal and gas, and 46% comes from renewable sources like water, wind, and sun (Strom-report.de). On average 1Kwh of energy emits 0.537 kg CO2e (Bundesamt für Wirtschaft und Ausfuhrkontrolle).
- How much CO2e is produced for 1 hour of streaming?
1 hour of video streaming is responsible for 0.42kg of CO2e (Arman Shehabi, Ben Walker and Eric Masanet — The energy and greenhouse-gas implications of internet video streaming in the United States). We realise this may be more or less depending on a number of different factors depending on where you live, where the data centre your streaming from gets its power, where your home power is generated to charge your laptop etc.
- How did you calculate driving emissions comparison with a car?
The average car emits 120g of CO2e per kilometre (European Environment Agency). With this, assumed that streaming for 1 hour emits (0.42kg CO2e as per above) is as much CO2e as driving a car for 3.3km.
- How much carbon is emitted for all users of said streaming platform in 1 second?
In end of 2019, Netflix had over 167 million subscribers (statista). With every user streaming Netflix for 2 hours a day (the average), this would produce 133,600 tonnes of CO2 (2 hours x 167,000,000 x 0.4 kg CO2 / hour). To emit this much emissions, more than 130,000 people could fly from London to New York (atmosfair).
3600s (seconds in an hour)
1s = 0.4 / 3600 kg = 0.0001111111111 kg
kg CO2 = 0.0001111111111 x 167 million users = 18,555.55 kg
18,555,555 g / 120 g/km = 154,629 km
154,629 km / 40,000km (circumference of the earth) = 3.86 times
Disclaimer so that we don't get into trouble — some or all of GHG emissions could have been in some way offset through carbon certificates or other means.